A recent New York Times blog post defending free-range parenting quoted one expert who declared that helicopter parenting increases the chance children will “suffer from anxiety, depression, and various other mental disorders.” That post sparked even more debate, and you shouldn’t miss the input of parents writing in to share their stances, including one dad who says over-protective parents are actually the reason that kidnapping rates have dropped.
The growing clash between helicopter and free-range parents wages on, and is bound to influence Millennials who are rising to the ranks of mom and dad. Although they’re conversing with a bot, the conversation still seems natural, and gets more intense over the course of two days as Quinn reaches out for help. Kik users who chose to opt into the promoted chats for Insidious: Chapter 3 can chat with the movie’s main character Quinn, a girl stuck in bed with broken legs and eager for contact with the outside world. But don’t miss a scary good campaign that’s showing how brands are using chat apps to make marketing come to life. Our round up of the buzzed about marketing of the moment included a partnership with a blog that lurks on hot dudes, and a fresh take on celebrity endorsement. While the fashionable burger looks are certainly getting attention, it’s not as clear how the campaign fits in with McDonald’s overall efforts. The high design limited edition line was launched this week in Sweden as a part of their global “I’m Lovin’ It 24” event. Don’t miss their new marketing move to win back younger consumers: the launch of a new lifestyle line that includes everything from wallpaper to rain jackets to bed sheets adorned with the Big Mac. McDonald’s may still be Millennials’ most frequented fast food restaurant, but they’re taking hits in sales and marketing attacks from competitors and trying everything they can think of to stay on top. This Friday we’re bringing you the most fashionable Big Macs of all time, Millennials spending motivators, a scary good chat campaign, the solution to too much human interaction and more.
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